The best Instagram channels have you scrolling & scrolling & scrolling down the rabbit hole...

 

Well what if watching the hottest new sports publisher on social was the reason behind so many dodgy VAR decisions? So for the launch of Amazon Prime's @primevideosport, we went inside the most divisive, controversial and talked about four walls in football;

The VAR studio, to lift the lid on what really goes on in there.

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Amazon's CMO and the head of the Premier League had to have a chat about the campaign it was such a hot potato, but the results spoke for themselves, helping build an audience of 1.4 million+ in a crowded marketplace.

 

ROLE
Senior creative